American Humane Association seeks a Digital Content Strategist to maximize the Association’s online content to increase membership numbers and engagement in order to further the mission and work of the organization. This position is based at American Humane Association’s national headquarters in Washington, DC and reports directly to Vice President, Philanthropic Services.

For more than 100 years American Humane Association has been the nation’s leading voice for the protection of children and animals, the most vulnerable in our communities. As the oldest national humane organization – and the only one devoted to this dual mission and the power of the human-animal bond – American Humane Association has since 1877 been at the forefront of virtually every major advance in the prevention of abuse and neglect and the promotion of our most precious assets.

Position summary:

The Digital Content Strategist is responsible for driving traffic to and user engagement on our online properties utilizing our social networks- including AHA’s websites, blog posts, multimedia, social media, email newsletters, etc. A primary responsibility of this position will be creating strategies and developing high quality content, conversation and outreach that will be attractive to our audience. The Digital Content Strategist will be responsible for the organization’s day-to-day presence on all social platforms and analysis of these efforts.

Responsibilities:

Community Engagement

Develop creative and effective messaging with a consistent voice for social media posts to support organizational and campaign goals including increasing traffic, conversion and revenue

Oversee day-to-day posting with social communities

Build and manage blogger outreach and develop an active brand ambassador network

Work closely with our Communications and Philanthropic Services teams to assure marketing efforts are translated into social media messaging

Measurement and Analysis

Develop and implement processes for meaningful tracking and social media metric reports focused on key performance indicators that tie into organizational goals (e.g. traffic, engagement, revenue, etc.)

Analyze insights from social networks and Google Analytics to guide social strategy and implementation

Utilize online tools such as SEMRush, Google Advanced Search to prepare user analysis, competitor analysis, Gap analysis, etc.

Content Creation

Work with program staff to create multi-channel content used on the website, blog, social media and in e-newsletters

Write, guide and copyedit content for American Humane Association blog, including working with guest writers, internally and externally

Oversee social e-listening for the organization and monitor brand impact, awareness and health.

Analyze search traffic to recognize gaps and capitalize on opportunities where American Humane Association can fill with new or repurposed, creative content

Find ways to engage a variety of audiences ranging from animal owners and farmers to corporate partners and donors

Support, Training and Customer Service

Track and respond to community requests

Work collaboratively with programs/departments across the organization to track their individual performance, provide in depth analysis and reporting on community learning/insights.

Deliver social media education and training to staff

Provide social media guidance/assistance throughout the planning phases of new campaigns

Establish and manage daily and campaign content calendars

Essential experience, knowledge, skills and abilities:

Minimum 5-years of experience in social media, marketing, or relevant business field

Bachelor’s degree required; major in Communications, Journalism, or Business preferred

Strategic thinking with excellent analytical, communication, writing, fact checking, reporting and presentation skills

Proficient with enterprise analytic systems and e-listening tools (e.g. Google Analytics, NetBase, Radian6), social media analytics (e.g. Facebook, Insights, Twitter Analytics, Spredfast Analytics, Hootsuite), data visualization (e.g. Tableau, Domo), statistics software (e.g. Q, SPSS), and Excel, Keynote and PowerPoint

Google Grants/ads, Facebook advertising, SEO and SEM experience strongly desired

Graphic creation, photo and video editing preferred

Ability to collaborate and work well with others within a complex organizational structure

Excellent project and time management skills

Operates in a highly collaborative, team-oriented and professional manner

Flexibility when necessary, juggle many projects and meet aggressive deadlines

Passion for digital and social media, online technologies, etc.

Direct reports:

None

Physical demands and work environment:

Standard Office Environment

Employees are expected to adhere to all organizational policies and to act as role models, demonstrating American Humane Association’s core values:

Compassion

Accountability

Respect for all

Loyalty to mission

Sustainability

Honesty, integrity, trust

How to apply

To apply, please email resume and cover letter to humanresources@americanhumane.org