POSITION SUMMARY:
The Assistant Marketing Manager supports the development and execution of US B2B marketing strategy. The Assistant Manager has primary responsibility for higher education and secondary education markets, and well as marketing initiatives through test centers. Vital in this role are a keen ability to track and manage direct marketing, competitor developments/positioning and to develop effective messaging and presentations in support of the IELTS value proposition.
ESSENTIAL DUTIES AND RESPONSIBILITIES:
Provide internal marketing consulting and support for the US test center teams in order to increase the US market share held by IELTS; initiate and manage targeted campaigns in support of US volume growth and higher education engagement.
Significantly contribute to the development of marketing communications plans and campaigns to support the client relations team and develop direct marketing strategies and enact those strategies in support of new recognition; develop tracking mechanisms to measure the effectiveness of each campaign.
Maintain, with contributions from the team, a repository of competitor market intelligence; actively synthesize information on competitors and help shape messaging and strategy that effectively illustrate IELTS market advantages and value proposition.
Monitor and evaluate US test center marketing plans to identify areas in the US network that need additional marketing support and further campaign development.
Collaborate with Recognition and Test Network teams to design presentations that effectively communicate IELTS value proposition, and with other team members as needed.
Lead, with the Senior Manager, marketing collateral development for test centers and to communicate US Higher Education recognition of IELTS to a global market.
Identify and assist in the development of key market influencers that have potential to drive US-based test-taking.
Provide necessary market research (desk research) and develop with the Senior Marketing Manager RFPs as needed for market research, strategy and other campaigns.
Additional related duties as deemed appropriate.
QUALIFICATIONS, KNOWLEDGE & SKILL REQUIRED:
Bachelors degree and a minimum of 5 years marketing/communications experience, nonprofit sector a plus
Experience commissioning work through market strategy, research, and/or design agencies, and managing 3rd party work to successful completion (examples to be requested during interview)
Graphic design experience a significant advantage
Familiarity with generally accepted marketing concepts, practices and processes
Demonstrated ability to establish and maintain relationships with key stakeholders
Very strong written and presentation development and delivery skills
Experience using web-based presentation platforms (e.g. WebEx, Adobe Connect, Blackboard)
Understanding of the market for international English language testing in the US a plus
Superior organizational skills with demonstrated attention to detail and accuracy
Advanced computer skills (Microsoft Office—especially Powerpoint, Adobe CS, CRM)
Ability to travel domestically 20% of the time
How to apply
Interested applicants must email a cover letter detailing your suitability for the position, and a copy of your resume to acarter@ieltsusa.org. Resumes without a cover letter will not be considered.