As a key member of the Senior Management Team, the Director of Marketing and Communications (DMC) is responsible for developing and implementing a marketing and communications strategy. The Director sets goals, monitors work and evaluates results to ensure that departmental objectives and operating requirements are met and are in line with the needs and mission of the organization.

The DMC is responsible for establishing overall objectives and priorities for the direction of the department.Works directly with Executive Directors, senior staff and board members on collaborative projects. Reports directly to the Executive Director.

ROLES & RESPONSIBILITIES:

Develops the Marketing and Communication strategic plan, which addresses critical issues in the marketing and communications area. The plan establishes goals and objectives for each strategic area of the department and outlines plans for achieving those objectives.
In consultation with the Executive Director, and senior management team, develops and recommends an annual plan for the Marketing and Communications department. This plan will be developed in the context of The Center’s strategic and operating plans and will be directed at supporting the objectives established in The Center’s Strategic Plan.
Makes presentations to the Board on Marketing and Communications strategies and activities.
Develops a marketing strategy that effectively markets the organization and educates the public in terms of issues and maximizes the organization’s fundraising efforts.
Responsible for the development and implementation of an annual, strategic, special events calendar that ensures the efforts, resources and the volunteer time are utilized in a manner that provides the greatest return to the organization.
Ensures all events are planned to capture the attention of the intended audience and the media. Manages the production of each event ensuring all appropriate sponsorships and financial goals are achieved and all details are managed in a creative, timely and cost efficient manner.
Works with Executive Director to define the list of special events.
Develops and implements communications and media strategies that successfully deliver information and key messages to the public across social media, electronic media and traditional media forums.
Develops and maintains a strong and productive relationship with both print and electronic media. Ensures the organization is understood by the media and the media are interested in presenting information to the public in a manner that informs and educates them on the organization.
Provides ongoing media training to the management team, board and volunteers. Ensures management and volunteers have the skills and confidence to deliver appropriate messages during interviews with the media.
Directs market research activities in order to keep abreast of changing demographics and other relevant issues in order to evaluate marketing and communication activities and to monitor emerging issues.
Ensures the development of advertising and promotional plans and manages the annual advertising and promotional budget.
Responsible for creating and maintaining the public voice and face of the agency through relationships, web, social media and print channels
Follows lead of Program Directors when creating programming related marketing and communications materials.
P&L Accountability as it relates to Special Events
Maintains community relationships and ensures that there is a personal presence within the Orange County LGBT Community
Performs other related duties as assigned.

Qualifications

Self Starter
Highly organized/able to multi-task efficiently
Excellent written and verbal communication skills
Proficient in MS Excel, Word, PowerPoint, and Publisher
Professional demeanor
Professional telephone etiquette
Comfortable talking to the public and to donors
Ability to work well in a team and independently
Excellent problem solving skills
Belief in the LGBT Center OC’s mission of advocating on behalf of the Orange County LGBT community and providing services that ensure its well-being and positive identity

To Apply: To apply for this position, please email your resume and a cover letter to Kevin O’Grady, Executive Director, at kevin.ogrady@lgbtcenteroc.org

Equal Employment Opportunity Policy: The LGBT Center OC is an equal opportunity employer. It does not discriminate against qualified employees or applicants based on race, color, religion, sex, gender identity, pregnancy, national origin, ancestry, citizenship status, age, marital status, physical disability, mental disability, medical condition, sexual orientation, military or veteran status, genetic information, or any other characteristic protected by applicable state or federal law. Equal employment opportunity will be extended to all persons in all terms and conditions of employment.

How to apply

To apply for this position, please email your resume and a cover letter to Kevin O’Grady, Executive Director, atkevin.ogrady@lgbtcenteroc.org