SNJ is growing rapidly, aggressively growing programs, and expanding into new markets. We are seeking a creative, energetic individual to head our communications efforts, and we’re going about it a bit differently. Instead of a Cover Letter, please send us your resume and a proposal adhering to the following guidelines.

With a total budget of $85k, please craft a proposal for how you would manage the SNJ Office of Communications. You must account for the cost of your own salary and benefits (if applicable), whether you would work full- or part-time, and the cost of any external consultants or agencies needed to cover the following responsibilities:

Brand strategy
Graphic Design
Web Editing with Squarespace
Market Research
Analytics
Social media management and execution across all major platforms
E-mail Marketing with MailChimp
Content sourcing and creation
Public relations, including press releases and media relations
Photography
Video production and editing

The target audiences for Sierra Nevada Journeys’ marketing efforts are:

Teachers and Principals interested in improving science education opportunities in their schools
Individual and Institutional Donors interested in supporting community development through high quality educational opportunities
Parents of potential summer campers
Group Leads interested in a weekend or summer experience at our campus to fulfill their educational goals (i.e. Churches, Teen Leadership Organizations, Special Needs Organizations, etc.)
The general population in the communities we serve, to be recognized as a leading non-profit in the community

We are open to applicants from any background, and to any viable proposals regardless of how they are structured. If your proposal plans to cover any of the above responsibilities with personal expertise, you must justify that expertise, preferably with examples of past work.

For a candidate at the Director level, we offer the opportunity to serve on SNJ’s Leadership Team. The Leadership Team is a 6-person team responsible for the execution of the strategic plan and governance of SNJ. If you want to serve on the leadership team, please include a paragraph in your proposal describing your interest in and qualifications for this role.

SUPPLEMENTARY INFORMATION FOR BUILDING THE BUDGET

Even for someone with expertise in all the areas listed above, the workload is too much for a single person. The budget must reflect additional investment in consultants, part-time employees, interns, or a creative agency to supplement the workload.
Benefits currently total $7500 per full-time employee
We currently outsource Google AdGrants management for $200/month
Outside Printing in 2015 is expected to total $4,000
Please allow budget for professional development (i.e. conferences) and travel

This job posting will be open until filled, with the chosen candidate starting as soon as possible. For more information visit http://www.sierranevadajourneys.org/jobs

How to apply

Please send your resume, proposal, and relevant examples of work in a zipped folder to jobs@sierranevadajourneys.org with the subject line “LAST NAME, Communications Lead”