The YMCA of Greater New York reaches half a million New Yorkers through programs that focus on youth development, healthy living and social responsibility. Under the direct supervision of the Vice President, Operations the Marketing & Advertising Manager supports the strategic membership and program revenue growth goals of the YMCA of Greater New York’s 22 branches and 130 program sites. This will be accomplished by developing, implementing and monitoring an integrated Association advertising and marketing strategy to strengthen the YMCA brand and communicate the benefits of membership and program participation.

Responsibilities:

Develop and implement effective city-wide marketing efforts to support membership and program growth, development, and retention strategies.
Define and research best targeted market segments.
Collaborate with multiple internal and external partners in the creation of marketing materials including: print and web advertising, radio and other media outlets, brochures, promotional pieces, direct mail, and signage.
Development and maintain brand identity for the YMCA and oversee the production of effective marketing materials and templates that branch staff can access from a centralized Content Management System
Create all display, point-of-sale, and direct-mail advertising in coordination with an external ad agency.
Supervise media buying for all promotional activities and campaigns.
Identify and manage external resources that provide graphics, design, printing, and consulting services.
Collaborate with the Communications team and Branch staff on an integrated digital and social media plan.
Develop plans for consultation, staffing and equipment needs based on anticipated campaign deliverables.
Analyze and report the results of marketing campaigns to senior management.
Develop and manage ad campaign budgets.
Monitor the performance of media campaigns to ensure optimization of marketing spend on and off-line – daily, weekly and monthly.
Carry out periodic market research to analyze potential strengths, weaknesses, opportunities, and threats – including competition analysis.
Create and manage budgets and schedules, including developing detailed timelines for project approval of creative materials.
Maintain an organized archive of creative assets for all projects.

Qualifications:

Bachelor’s degree in Business, Marketing or a related field.
Minimum of seven years marketing and advertising experience, including management of creative teams and production.
Strong contract negotiator; proven acquisition track record.
Excellent communication and interpersonal skills.
Ability to work within fast paced, dynamic environment.
Supervisory/people management skill.
Strong creative and conceptual vision, understanding of brand communications, promotions, and advertising.
Ability to execute high quality marketing communications aligned with the YMCA’s strategic goals.
Detail oriented with strong project management skills; experience in delivering marketing campaigns.
Ability to provide innovative approaches and solutions while managing internal and external resources.
Expertise in applications such as Photoshop, Illustrator, QuarkXpress, PowerPoint, Freehand, InDesign.

How to apply

If you would like to be a member of our dynamic team, please forward your cover letter and resume, with subject line “Marketing & Advertising Manager” to careers@ymcanyc.org or to:

YMCA of Greater New York

Attn.: Emilie Franske

5 West 63rd Street – 6th Floor

New York, NY 10023

New York City’s YMCA | WE’RE HERE FOR GOOD

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