The USA is one of the last industrialized countries to execute its own citizens, and the movement to end this practice centers on California. The state has the largest and most expensive death row in the Western Hemisphere, although there has not been a single execution in the last decade. Voters came within 2% of abolishing capital punishment in 2012, and, with the possibility of another ballot initiative on the horizon, California is poised to make history.

Death Penalty Focus (DPF), a non-profit working to end the death penalty, seeks a full-time Coordinator for its Community Outreach and Education team, based in the San Francisco Bay Area.

The Coordinator will work with the Director of Community Outreach and Education to organize supporters, expand public engagement, and mobilize the movement to end the death penalty in California. Specifically, the Coordinator will help manage DPF’s California chapters, its statewide coalition, and its current programs—such as Justice Advocates, Youth Outreach, California Crime Victims for Alternatives to the Death Penalty, and Law Enforcement Outreach. The Coordinator will also work with the Director and other staff to create and implement communications, advocacy, and organizing objectives, both in the field and online.

Based in DPF’s San Francisco HQ, this is a full time nonexempt position with occasional evening and weekend work required, along with occasional travel to Southern California and Sacramento.

Core Responsibilities

Work with the Director to:

Create and implement outreach and education plans for policy makers, groups, and demographics that can be encouraged to support repeal of California’s death penalty.
Build and sustain partnerships with other organizations and with key sectors and allies.
Engage DPF’s 100,000-person supporter base through online and offline organizing activities.
Support volunteer networks and local chapters, providing opportunities for events, campaigns, and other activities.
Identify channels for volunteer engagement and development of new leaders, particularly from key constituencies (faith communities, the wrongfully convicted, victims’ families, law enforcement, and conservatives), from communities of color, and among young people.
Represent DPF in a variety of capacities—as a public speaker, in coalitions, and in meetings with elected officials and civic leaders.
Create information resources and educational materials such as brochures, facts sheets, infographics, activist tool-kits, curricula, and resource packets.
Write, edit, and publish content for DPF’s monthly online newsletter, The Focus.
Manage websites (WordPress) for DPF and its related programs.
Manage and analyze social media content and campaigns (Facebook, Twitter) and targeted online advertising (Facebook, Google).
Monitor online engagement of DPF supporters, and create new content and campaigns based on relevant analytics.
Oversee DPF’s CRM system (Salsa) to ensure active supporters remain engaged.
Assist with development activities (events and appeals) as needed.
Supervise interns and volunteers where needed.
Administrative duties may include some data-entry, answering phones, filing, and general office management tasks.

Plan public educational events and respond to information and speaking requests.
Provide research, writing, and assistance for communications, including e-mail blasts, newsletter articles, op-eds, and reports.

Required Qualifications

Support for criminal justice reform policies in general and abolition of the death penalty in particular.
Bachelor’s degree.
At least 2 years’ experience in advocacy and organizing, or comparable experience, at a nonprofit or a political campaign.
Familiarity with basic online communications platforms (social media, email, content management systems, and constituent relationship management systems) and relevant skills and concepts (inbound marketing, targeting, analytics).
Excellent and demonstrated writing and research skills.
Ability to quickly learn, and develop proficiency with, new tools and technologies.
Strong organizational and problem-solving skills and ability to work effectively in an action-oriented environment.
Ability to work independently, and along with staff, volunteers, and coalition partners who come from a variety of political, religious, and ideological backgrounds.

Desired Qualifications (Not required, but preferred)

Experience managing a nonprofit or political campaign’s website.
Experience using WordPress, or comparable content management system, to write, edit, and publish online content.
Experience managing a nonprofit or political campaign’s social media accounts (Facebook and Twitter in particular).
Experience using constituent relationship management programs (such as Salsa) to send email communications, track supporter engagement and activity, schedule field events, and create digital advocacy opportunities.
Experience managing a large and diverse coalition with a shared goal.
Experience directing and providing logistical support for volunteers and allied groups, often remotely.

Bonus Qualifications (Not required, but preferred)

Demonstrable written and verbal fluency in Spanish.
Demonstrated experience creating WordPress sites, with knowledge of and aptitude for using themes, plugins, and widgets.
Intermediate to advanced computer, graphic design, and video production skills, particularly with Photoshop, Illustrator, data visualization tools, HTML and CSS coding, and video editing software like iMovie or Final Cut Pro.
Demonstrated aptitude with digital organizing skills, including content creation and placement, use of petition sites like Care2 and MoveOn, inbound marketing principles, and targeted online advertisements (Facebook, AdWords).
Familiarity with the laws and agencies that govern California’s criminal justice system.
Experience with the ballot initiative process in California.

About Death Penalty Focus

With more than 100,000 supporters, Death Penalty Focus is one of the world’s largest nonprofit organizations solely dedicated to the abolition of capital punishment, primarily through public education, grassroots and online organizing, original research, and outreach to local, state, and national leaders. The annual organizational budget is between $500,000 and $1,000,000, and there are currently 4 full time staff members, along with 32 working board members, and numerous consultants, volunteers, and interns. Our office is in downtown San Francisco. More info at[[http:deathpenalty.org|deathpenalty.org]].

Salary Range

$40,000 to $50,000 per year, depending on experience, plus benefits.

How to apply

We encourage anyone with the required qualifications to apply. Please email your resume, a one page cover letter explaining your interest in the position and your qualifications, and a relevant work sample to yoko@deathpenalty.org. The work sample can be a piece of writing such as an article, and op-ed, or blog post, a link to a media appearance with explanation and context, documentation of particular action or campaign, an infographic, or anything else that illustrates your qualifications for this position. Applicants who do not include each of these three items will not be considered.