The YMCA of Greater New York is seeking an experienced leader with a proven track record in sales who, under the supervision of the VP Operations, will provide direction, measurement and accountability to Association Membership sales and unit growth. Responsibilities include, achieving sales targets by creating measurable systems, prospect follow up, booking appointments, giving tours and selling memberships according to the Y’s sales guidelines. This position will implement the Mission and Vision of the YMCA of Greater New York in the areas of sales and engagement.

Responsibilities:

Meet annual budgeted targets for new member acquisition.
Track and report productivity including prospect work, membership inquiries (by telephone and in person), appointments for tours and closing ratios. Submit monthly report as required.
Stay informed of the latest industry trends and developments (digital and social media, trade magazines, journals, competition)
Identify community opportunities for brand awareness, exposure and prospecting.
Provide support to recruitment, training, development and evaluation of membership sales staff, ensuring staff members are qualified and positioned to deliver a high level of engagement toward conversion.
Develop and strengthen the YMCA Group Membership Program by working within the community with businesses and organizations to position the YMCA as the expert in fitness in order to increase sales.
Ensure that the prospective member experience is based in hospitality, by establishing systems and monitoring adherence to membership policies, procedures, standards and best practices.
Set benchmarks based on available data, and develop monthly and annual goals and objectives for each Branch and sales team.
Implement a monthly sales traffic report identifying Branch and sales staff success.
Routinely solicit feedback from staff on potential markets and ideas for future promotions. Assist in the creative packaging of programs/events to ensure effective promotion.
Work in tandem with marketing department to coordinate all aspects of work.
Attend trainings, seminars and conferences related to membership engagement.
Uphold all association policies and demonstrate core values of caring, honesty, respect, and responsibility.

Qualifications:

Bachelor’s degree in related business administration, sales and/or marketing field.
Three to five years of sales and supervisory/management experience required.
Proven track record in sales.
Experience with a focus on new member acquisition, prospecting, marketing, analytics and customer service.
Knowledge of fitness industry.
Excellent written and oral communications skills.
Working knowledge of digital and social media outreach, MS Office and SEM/SEO.

How to apply

If qualified, please forward your resume and salary requirements with subject line “Regional Membership Sales and Engagement Director” to careers@ymcanyc.org or to:

YMCA of Greater New York

Attn.: Human Resources

5 West 63rd Street

New York, NY 10023

New York City’s YMCA | WE’RE HERE FOR GOOD

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